M. Reid Fondren
30 November 2010
An Analysis of Advertisement
In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the ringleader of all this trickery. They try their best to make people believe that their food is the best on the market, and in this process they hide several of their flaws with a beautiful or very appealing advertisement. The creation of an advertisement has been broken down into a specific science where the creator of the advertisement can specifically pinpoint the targeted audience’s interests. The advertisement of industrial foods has become a major weakness in the American culture; consequently, the factors of this weakness come from the inability for omnivores to make the right decision on what to eat, whether or not the food is good for them, the lack of courtesy for others and themselves, and the failure to see through the pretty colors and the attractive façade advertisements display.
One example of this corruption of food culture can be viewed in a simple Carl’s Jr. ad. In this advertisement, there is depicted a hamburger and few lines of text, but the simplicity of this ad is what makes it all the more deceiving. The creator of this ad uses several pictorial techniques in order to captivate anyone that may see it. First of all, the colors in the hamburger are brilliant and eye-catching such as: the perfect golden color...
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